When selling on display at the store, the products may be exposed to light generated from fluorescent lamps or showcase lighting.
The green color of conventional matcha generally fades due to the influence of lights, but EVERGREEN Matcha is also effective in preventing color fading due to light.
Also, if EVERGREEN Matcha is used, there is no need to take light-shielding measures to prevent color fading of the products due to light.
The products can be packaged in a transparent container, enhancing the appeal of them. Expensive light-shielding film packaging is costly so, the adoption of the EVERGREEN Matcha to the products leads the users to cost reduction.

Only matcha products were light-shielded, but like other products, they could be wrapped in transparent containers.
By selling in transparent containers, consumers can now “look at the contents of the container ” and buy the products.
The packaging cost could be reduced comparing to the light-shielding container.
It is now possible to display without worrying about the lights in stores and showcases.