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Matcha An (Sweet Bean Paste) |Product adoption cases|shokakuen

Matcha An (Sweet Bean Paste)

Points of product adoption

Not only it is paste-like and easy to use, but it can also solve the problem of color fading and discoloration.

User's voice

In the process of making matcha sweet bean paste, matcha paste was heated to a high temperature, so I thought it was difficult to use matcha.
I was worried because even if I used a colorant, the color tone would not be the ideal one. I learned about EVERGREEN Matcha, so I ordered a sample, made a prototype, and confirmed whether color fading would occur or not occur.
The results were good, and we commercialized matcha sweet bean paste. Accordingly, we adopted the EVERGREEN Matcha paste.
This Matcha paste is a paste-like product that is easy to use and fits well with sweet bean paste.
I thought matcha was a seasonal food stuff and thought it was really seasonal as well, but it was also very popular and became our year-round product.