I wanted to commercialize a cream of “Matcha flavor”, which is popular among men and women of all ages.
Using matcha means facing the “fading problem” at the same time, and I was thinking about using coloring agents, but when I learned about “Matsuzuru Midori”, which is resistant to heat and light, I immediately took a sample. We ordered it, made a prototype, and confirmed the follow-up.
The evaluation was good and it was possible to commercialize it.
I think that being able to commercialize without using coloring agents was a selling point for consumers.

We wanted to commercialize a cream of “Matcha flavor”, which is popular  among men and women of all ages.
Using matcha means facing the “color fading problem” at the same time, and we were thinking about using coloring agents.
But right after I learned about “EVERGREEN Matcha”, which is resistant to heat and light, I immediately ordered a sample of it and made a prototype, and did the follow-up observation.
The evaluation result was good and we were able to commercialize it.
I think that being able to commercialize it,without using coloring agents, was a big sales point to our consumers.